Guest Profile

Scott McKain

Best-selling author and internationally renowned speaker Scott McKain's captivating presentations and best-selling books clearly reveal how to create more compelling connections between you and your customers, and how to stand out and move up, regardless of the economic climate in your industry. There are a myriad of choices in the marketplace for prospects and customers seeking the products and services of your industry. So, how does your organizationand the professionals who work with youstand out from the plethora of competitors?

In today's Facebook/Twitter/social media world, a dissatisfied customer now has a platform to broadcast their opinions regarding your organization to the world in an instant. In this volatile environment, it's never been more important to understand and execute the steps necessary to create the "Ultimate Customer Experience."


McKain's calling is business, and his passion is platform presentations. He blends a unique combination of vast speaking experience with new, cutting-edge information. He is one of about 150 living members of the Professional Speakers Hall of Fame; was recently recognized by Social Media Marketing Magazine as one of "the fifty most influential marketing authors on Twitter"; and was dubbed one of the "top 25 people for Gen Y and Millennial leaders to follow on Twitter" by GenJuice, a leading resource for emerging professionals.

In his book, Collapse of Distinction, McKain takes a revolutionary approach in clearly showing how organizations and individual professionals create differentiation in the marketplace. Collapse of Distinction was named one of the top 10 business books of the year by The Miami Herald, the Huffington Post, and other major media outlets, and reached the 1 spot on Amazon.com's list of business bestsellers. McKain has also authored two other bestsellers: ALL Business Is Show Business and What Customers REALLY Want. He has appeared multiple times as a commentator on the FOX News Channel and is a member of the Speakers Roundtable, an elite, invitation-only group of 20 business speakers considered by many to be among the best in the world. McKain was selected by Arnold Schwarzenegger to be the speaker for the Great American Workout, held on the White House lawn, with the President in attendance. And, he portrayed the villain in the internationally acclaimed movie Stroszek, directed by legendary filmmaker Werner Herzog. Roger Ebert praised McKain in his review, and named the film one of his "great movies."

McKain's approach of "The Ultimate Customer Experience" is extraordinarily relevant, no matter your organization's products or services. Customers do not want organizations to "make it right." They want you to "GET it right" Your organization must find a way to transcend transaction, and McKain can show you the techniques for creating enhanced customer engagement and loyalty.